NAAMSA MEDIA RELEASE :COMMENT ON THE March 2014 NEW VEHICLE SALES STATISTICS
In amplification of the new vehicle sales statistics for the month of March, 2014 – released today for
public consumption via the website of the Department of Trade & Industry - the Association commented
that domestic total aggregate new vehicle sales hadheld up reasonably well , virtually unchanged from
the aggregate sales of the corresponding month last year. In the event, March 2014 aggregate new
vehicle sales at 55 363 units registered a decline of 87 vehicles or a fall of 0.2% compared to the 55450
vehicles sold in March last year. The consumer driven new car segment had recorded a year on year
decline of 2.2% whilst the investment trend sensitive commercial vehicle segments had registered gains,
light commercials 3.7%, heavy commercial vehicles 7.6% and extra heavy trucks 20.8 %. The March 2014
export sales number at 24 660 units reflected a decline of 3 122 vehicles or a fall of 11.2% compared to
the 27 782 vehicles exported in March last year.
Overall, out of the total (disaggregated) reported Industry sales of 55 343 vehicles, 85.8% or 47 505 units
represented dealer sales, 5.0% to government, 4.7% represented sales to the vehicle rental Industry and
4.5% to Industry corporate fleets.
The new car market had remained under pressure during March, 2014 and at 36 798 units reflected a
decline of 814 units or a fall of 2.2% compared to the 37 612 new cars sold in March last year.
Domestic sales of new light commercial vehicles, bakkies and mini buses at 15 848 units during March
2014 reflected a useful improvement of 559 units or 3.7% compared to the 15 289 light commercial
vehicles sold during the corresponding month last year.
Sales of vehicles in the medium and heavy truck segments of the Industry at 947 units and 1 770 units,
respectively, reflected a mixed performance with a decline of 61 units or a fall of 6.1%, in the case of
medium commercial vehicles, and an impressive gain of 229 units or an improvement of 14.9%, in the
case of heavy trucks and buses, compared to the corresponding month last year.
Industry new vehicle exports during March, 2014 at 24 660 vehicles had registered a decline of 3 122
units or a fall of 11.2% compared to the 27 782 vehicles exported in March last year. From the middleof
2014, the momentum of Industry vehicle exports should pick up substantially on the back of the
commencement of the Mercedes-Benz C-Class export programme.
Prospects for the balance of the year would continue to be affected by subdued economic growth, above
inflation new vehicle price increases as a result of exchange rate weakness and upward pressure on
interest rates. Consumer sentiment remained under pressure due to high levels of indebtedness, sharp
increases in energy and transport costs and e-tolling in Gauteng. These factors would influence consumer
demand, principally in the case of the new car market. Domestic trading conditions were anticipated to
remain difficult with pressure on margins, particularly in the new car and light commercial vehicle sectors.
As a result of the challenging macro-environment, general consensus was that the domestic market in
2014 was likely to be flat and might even show modest declines, in the various segments, compared to
Vehicle exports, however, should benefit from improving global economic conditions and, barring
domestic supply disruptions, could well show stronggrowth during the second half of 2014 particularlyin
respect of vehicle exports to Asia, Africa and Europe.
Tuesday, 1st April 2014